I'm the person businesses call when something important needs to happen.
When there's no obvious home for it, or it sits outside current teams' remit.
Project-based operational support — scoped, delivered and embedded in your business.
Most of the work falls into one of four categories: something that needs building from scratch, something that's broken and needs fixing, something that's grown beyond the current infrastructure, or a project that's important enough to need a dedicated owner.
WHEN TO CALL ME IN
When to call me in
Processes not documented.
Documented, accessible processes are what allow a business to operate consistently, scale effectively and reduce reliance on key individuals. If it only works when the right person is in the room — it's a risk.
A project without an owner.
Important enough to matter, complex enough to warrant dedicated focus — whether that's finding and embedding a system you know you need, or running an initiative that doesn't fit anyone's day job.
Operations that haven't kept pace with growth.
The business has grown. Time to make sure the systems, reporting and processes behind it are built for where you are now.
AI that actually fits your business.
Every business needs a different approach to AI. I help you cut through the hype and find what actually works for yours — avoiding expensive mistakes and adopting AI in a way that genuinely suits and strengthens the business.
WHY WORK WITH ME
Why work with me
Built for where you are now
Recommendations are prioritised based not just on what's needed, but on what the business has the capacity to absorb. The right initiative at the wrong time creates more problems than it solves.
Challenges the status quo
I don't just validate what people think they need. I ask the uncomfortable questions, pressure test assumptions, and recommend what's appropriate to satisfy the original brief.
Bridges business and technology
Translates between business need and technology solution in both directions — understanding what the business actually needs before touching a tool, and what technology can realistically deliver before investing in it.
Hands-on, not advisory
I don't just tell you what to do. I own the work, stay close until it's properly embedded, and hand it over with the team running it — not just a report sitting in a folder.
Front end rigour
Significant investment in discovery before any solution is recommended — clear objectives, reverse brief, genuine stakeholder engagement on their terms. Working out who the real decision-makers are, where the resistance will come from, and what people actually need rather than what they've asked for. Nothing gets built until the current state is understood and the right people are genuinely on board.
ABOUT PETA
Why Beacon Advisory
I'm the person businesses call when something important needs to happen and there's no obvious home for it. An operations partner working behind the scenes — so you can focus on the front.
Most of my work sits across the systems and infrastructure that hold a business together — the technology that should be talking to each other but isn't, the processes that live in someone's head, the business performance being managed on a spreadsheet, the reporting that takes half a day to pull together manually.
I've done this at scale inside a $1.6bn construction business — 16 years inside Richard Crookes Constructions as it grew from 120 people to more than 900, building the systems, processes and infrastructure that kept pace with that growth across every function. The approach is the same regardless of size — understand what's actually needed, make sure it fits how the team works, and don't leave until it's working.
A lot of this work is people work. Working out who the real decision-makers are, where the resistance will come from, what people actually need rather than what they've asked for — and making sure nothing gets built until the right people are genuinely on board.
I work across the business and technology divide in both directions — assessing whether technology is the right answer before anyone spends money, and running the whole thing if it is: selection, build, rollout and handover. With a formal qualification in business analysis, which means solutions are designed around what's actually needed, not what's initially assumed or what a software vendor wants to sell.
Recent engagements have included designing and building a workplace safety management system from paper to fully digital across seven modules with real-time executive dashboards, and leading a vendor selection process across six vendors in three countries to a single clear recommendation.
AI is moving fast and every business is trying to work out where it fits. Every business needs a different approach — I help you cut through the hype and find what actually works for yours.
So you can finally exhale.
WHAT PEOPLE SAY
What people say
“I have worked very closely with Peta Wilson for over 15 years. During this time, Peta was the go-to person to resolve any technical issues that required out of the box thinking and resolution of complex issues. In essence the 'Human AI' resolver, working in the engine room and successfully keeping teams going in the frontline. Whether it was extracting, interpreting, presenting data, making business case recommendations, followed by development, testing and integrating solutions, nothing was too difficult or challenging for Peta to resolve and integrate, all in the name of business improvement.”
— Tony Grippi, GM Operations, Richard Crookes Constructions
“My right hand. Peta has a unique ability to understand what’s happening within the business and offer unique solutions to operational challenges. Her ability to translate requirements from many varied cohorts means she is very well respected within the business and known as the person you go to when you need to get something done.”
— Tony Grippi, GM Operations, Richard Crookes Constructions
“She brings the values to the team and contributes much more broadly than her job title suggests.”
— Alan Dunn, CIO, Richard Crookes Constructions
“You are a master of your craft — there is no one in the business that could do your role. The quality of your work is always fantastic, and you can be relied upon to get the job done.”
— Laura Durkan, Head of People & Culture, Richard Crookes Constructions
HOW I WORK
How I Work
Understand
What's needed, who the stakeholders are, what success looks like. No assumptions, no solutions before the problem is defined.
Define
Current state mapped, gaps identified, scope locked. A clear picture of where things are before deciding where they need to go.
Recommend
A practical, prioritised approach — specific to this business, sequenced to what can be absorbed or delivered.
Deliver — optional
Own the execution end to end, or hand over a plan that can be implemented internally. Available for ongoing support.
Stages 1–3 deliver a clear, evidence-based picture of current state and a prioritised roadmap. Stage 4 can be scoped separately or taken on internally.